Deeper Signals VS. Hogan
Hogan Assessment Systems
Insights to power talent development, team building and leadership effectiveness.
Scientifically accurate, extensively validated and predicts critical outcomes.
Global and representative benchmarcks
Discover an individual's strengths, risk & team skills in one tool.
Modern, quick, and conversational user experience.
Digital coaching to personalize development and learning experiences.
Real-time talent analytics engine & talent workflows.
Affordable, accessible, and designed for scale
With the vast number of personality assessments on the market today, it can be difficult for leaders to know which tool is best suited for their needs. Some individuals are too easily swayed by flashy marketing materials while others never get past the technical manual. Further, many rely on recommendations from friends and colleagues ignoring both the user appeal and psychometric strength.
When selecting the best assessment for yourself or your company, referrals do count for something, but it is not a decision to make lightly. It is important to understand how the tool was developed, what it measures, the purpose of its use, how valid and reliable the results are, the report format, the investment, and last but not least, the participant experience. This last factor is often overlooked, not only by buyers but also the assessment developers (which fortunately, is beginning to change).
User experience is the key differentiator between the Deeper Signals Core Drivers diagnostic and another popular, valid talent assessment used for coaching the HoganPersonality Inventory (HPI) and Hogan Development Survey (HDS). Both tools are built on the science of personality, tested rigorously to demonstrate strong validity and reliability. As introduced above, the major difference between these tools relates to the participant’s experience in answering the questions, and their experience in seeing the results. These tools also differ in how they are used, when, and who is involved.
Completing the assessment
The HPI includes 41 sub-scales in 7 dimensions with 206 items total, which takes around 20 minutes to complete. The results of the HPI show the “bright side” of the participant’s personality, how they are perceived day-to-day. To understand their key risks or “dark side” of their personality, another assessment must be completed, the HDS. The HDS includes 33 sub-scales in 11 dimensions with 154 items total, taking approximately another 20 minutes to complete. The questions show their roots in general psychology, not always relevant to the world of work. Upon completion of both tools, no results are shown to the participant, they are sent to their respective organization. Based on conversations with participants, not seeing the results can produce high levels of anxiety, especially when it is not clear how the results will be used.
In comparison, the Deeper Signals Core Drivers diagnostic measures both the participant’s key strengths, what others see, as well as key risks, how those strengths can be overused. Going a step further, results also explain how those traits show up in a team setting. The Core Drivers Diagnostic measures 12 dimensions and 30 sub-dimensions in one condensed online questionnaire taking around 7-minutes to complete.
The aesthetically pleasing platform is mobile friendly and the questions are intuitive, provided in a conversational format, creating an engaging, almost gamified experience for the user. Compared with the Hogan assessments, an important distinction is that the DS Core Drivers results are available instantaneously, wasting no time in building self-awareness, and removing the anxiety of the unknown.
Reviewing the results
As mentioned above, results from the Hogan assessments are sent to the participant’s respective organization, and require expert interpretation from a Hogan certified internal leader or external consultant/coach. The certification process is costly and time intensive. Participants would not be able to correctly or meaningfully interpret their own results without the assistance of a certified professional, in fact, doing so could cause more harm than good. Some HPI and HDS sub-scale names may sound strange or confusing to the participant (e.g. No Guilt, Likes Parties, Exhibitionistic, Identity, Special Sensitivity).
The results from the DS Core Drivers are not only available immediately, they are intuitive and understandable; they do not require a certification to interpret. The report can be viewed online or downloaded as a PDF for printing and sharing. The results show a high-level summary and detailed narrative about who the individual is, the strengths others see, potential blind spots, and how they show up in a team. Not only do these results enhance the participant’s self-awareness, they turn this awareness into action, providing a digital coach and tailored resources to create a personalized, meaningful pathway forward.
The Digital Coach is a significant innovation over Hogan reports. Designed to turn self-awareness into action, the Digital Coach serves personalized Learning Journeys that provide users with highly practical strategies, nudges and intelligent reminders to shape behavior change. Each Learning Journey lasts 30 days, meaning there is a continuous cycle of feedback and development support over time. Further, the Live Coach provides individuals with a quick and seamless way to connect to a certified coach and receive more nuanced feedback and insight into their report.
Technology & Analytics
The ability to leverage accurate and scientific personality data is critical if organizations want to supercharge their people analytics capabilities. To achieve this, there are multiple hurdles: the seamless collection of accurate data, data storage and access, the ability to analyse data and turn it into practical insights. Here, Hogan and Deeper Signals differ widely.
Currently, Hogan does not provide any additional talent or workforce analytics to their clients. Upon request, they do0 provide data exports containing user’s scores. Although these exports are clean and accessible, it still requires the client to insert the dataset into their HRIS or data analysis software to investigate trends and produce aggregate reporting.
Deeper Signals’ provides all clients with a robust and powerful analytics suite. The intuitive and self-service nature of the Deeper Signals’ platform makes it seamless for clients to collect accurate data from their entire workforce and view real-time dashboards about their talent. The analytics platform offers many ways to segment results by teams, departments and business units, compare and contrast teams, understand group and cultural dynamics, and identify hidden talent using objective criteria. Furthermore, the Deeper Signals platform offers a variety of APIs to deeply integrate with HR’s most popular systems and technologies.
How the tools are used, when, and who is involved
The HPI & HDS can be used for selection (hiring and promotion) as well as development, so long as a Hogan Certified professional is involved in interpreting the results. DS Core Drivers is intended for personal development, team development, and organizational change. It can be used for selection only if it is validated with performance data, requiring support from the DS team and internal HR leaders. Due to the comprehensive nature of the report, results can be interpreted independently or in conjunction with a manager or coach. Certification is not required to interpret results, although accreditation is offered through Deeper Signals and requires less time and financial investment compared to Hogan.
How much do they cost
Another differentiator between Hogan and Deeper Signals is cost. The Hogan suite of assessments range between $50 to $400 (prices vary depending on the report). Deeper Signals’ prices start at $55 per user, inclusive of all assessments they offer. Further, in support of their mission to democratize feedback, Deeper Signals offers subscription models that drastically reduce the per-user cost for high volume uses.
What should you choose?
When choosing what assessment you should use, there are some key points of similarity and differentiation to be considered. Both Hogan and Deeper Signals are built upon the scientifically-validated Five-Factor Model of Personality, and have impressive technical manuals that detail the rigor that went into creating the assessments. They stand apart in terms of technology, reporting and user experience. For those wanting to assess and coach senior leaders, the Hogan suite is a confident choice. However, if you are looking to provide a similar level of feedback and insight to lower and mid-levels of the organization, support culture change, or expand your people analytics capabilities, Deeper Signals’ scalable technology and modern reporting features have the edge.