This validation study examines whether personality assessment scores can predict sales performance at a technology company in the food and hospitality sector. Matching Core Drivers scores against standardized performance ratings across 65 sales employees, it sets out to build an evidence-based foundation for talent decisions grounded in real organizational data.

Main findings:

• Drive and Extraversion both showed statistically significant positive relationships with sales performance, together accounting for around 10% of performance variation.
• Effect sizes aligned with the broader scientific literature, reinforcing that the right personality traits are a reliable signal for sales potential.
• Stability showed a positive trend but did not reach significance, likely a sample size effect worth revisiting as the dataset grows.
• The findings provide a concrete, evidence-based foundation for screening, coaching, and developing sales talent more consistently.